Social Media Branding Strategy in StartUp Business

Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach

Nowadays, new opportunities for business development have been created on the internet, which have shaped different business concepts. In addition, the number of e-businesses has increased recently but in many cases, they have faced great challenges for development and survival. These challenges are mainly reduced by having a proper plan for the business model (BM). Despite the extensive studie...

Destabilizing Digital Business Strategy through Competing-Complementarity of Social Media

This study presents the unique dichotomous role of social media, which we conceptualise as its competing-complementarity. Using the competing-complementarity phenomenon as a guiding lens, we explore the fusion of social media and business functions as core elements of a digital business strategy of a firm. The phenomenon shows a dual impact. Complementarity explains how digital technologies and...

Influence Analysis in Business Social Media

In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns. The result of such analysis is then combined with some economic data in order to propose a set of possible financial strategies for bus...

Using social media in business-to-business marketing

If business-to-consumer (B2C) marketing is the waves and the froth on the surface, business-tobusiness (B2B) is the ocean underneath. Considerably larger, substantially hidden, rather mysterious, containing poorly understood but powerful currents, and with un-plumbed depths. While B2C marketers, perhaps obsessed with the excitement and glamour of big budget TV advertising campaigns, came rather...

Social Media and Business Process Management